Rocco van den Berg is an innovation leader with over 17 years of experience driving digital strategies and disruptive product innovations. In this compelling talk, illuminated by his own life experiences, Rocco suggests that creativity, idea-sharing and personal background can ‘speed up innovation to create a better world, faster’. Rocco van den Berg is a freelance innovation lead, currently working for the Digital Accelerator of Philips, accelerating digital innovation projects in areas such as diabetes, asthma, COPD, pregnancy and elderly care. He has a PhD in Molecular Immunology and over 17 years of experience driving digital strategies and disruptive product innovations at a wide variety of companies such as Elsevier Science, PwC, IBM, Endemol and Aegon Insurances. Rocco is passionate about speeding up the development of health solutions and setting up innovation labs. He is coaching and bridging startups, universities and hospitals to launch first-to-the-world digital health solutions using co-creation and lean startup approaches. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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