Can you afford what you dare? As much as the idealist side of me pushes me to dare and imagine numerous intellectual accidents as we like to call them; my realist side keeps testing if I can afford what I am daring. By afford, I don’t only mean financially, and that is crucial, I mean professionally, socially and personally. Alexandra Maratchi is the co-founder and CEO of Homuork, a Barcelona-based Ed Tech company at the frontier of helping organizations scale and optimize their training programs through technology and innovation. Alexandra started her career in FMCG marketing but, disappointed by the lack of focus on continuous development, founded Homuork in order to support companies of all sizes in making knowledge widely accessible (and fun!) to their employees. Now, she has made a career out of how knowledge, experience and skills interact to improve our workplaces. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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