According to his experiences in creating and using websites and applications, it is essential that both the user interface and experience work together to create a site that fulfills its primary goal, whether it be to entertain, educate, or, perhaps, present. Alexander’s main concern is that not enough developers are aware of this concept, and his goal is to bring attention to those who want to create effective content. Alexander Kwok, a Form III Browning School student, works on multiple projects related to coding and design. He has experience developing mobile applications, competing in robotics competitions, and coordinating coding clubs which brings together student programmers after school. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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