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Aimee Woodall, Ankur Thakkar, Don Yu, Eric Waldo 220+ million social media impressions, 500 media hits and a rap video starring First Lady Michelle Obama. That kind of buzzy entrance is necessary to capture the attention of Generation-Z, today’s high school students. Gen-Z is the most educated, connected and altruistic generation and they are making decisions about their education, careers and lives. That is why, as part of her Reach Higher initiative, the First Lady launched Better Make Room, a bold public awareness campaign that celebrates education and gives Gen-Z a space to share their story. It’s a grassroots campaign that gains momentum with every tweet, YouTube video and Vine post, all while making room for students’ voices. Aimee Woodall The Black Sheep Agency – CEO & Founder Ankur Thakkar Vine – Head of Editorial Don Yu Civic Nation – Dir, Better Make Room Campaign Eric Waldo Office of the First Lady – Exec Dir First Lady Michelle Obama’s Reach Higher Initiative

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